System Professional is a globally registered leading professional hair cosmetic brand within the Wella Professionals brand portfolio.
Wella distributes System Professional exclusively via a selective distribution system to prestigious System Professional Salons.
The System Professional brand has been developed based on significant investments made in Research & Development, which represent the latest standards of scientific technological knowledge in hair care and in dedicated education and training programs for System Professional Hairdressers.
In order to fulfil the expectations of the end-consumers in regard to the exclusive image, reputation and high quality of the System Professional Products and Services, Wella has developed:
- a selective distribution system to co-operate with authorized salons who are prepared to share the high standards of the System Professional brand;
- a sophisticated tracking code system to fight diversion outside of authorized distribution system. This will assure the highest degree of quality and safety of the System Professional products while enabling selected salons to satisfy the high expectations of a quality oriented Salon clientele.
You can help us to fight diversion.